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A Revolution in Norwegian Shopping. These Groups Have Gained Importance
Changes in the product range reflect the growing interest in natural ingredients. Fot. Adobe Stock, licencja standardowa (zdjęcie poglądowe)
Fresh products, local sourcing, and a return to classics – this is how the MENY chain sees food trends in 2025. Norwegian consumers are increasingly choosing fresh products, local goods, and traditional dishes. The retail chain points to specific categories where clear growth has been recorded.
In 2025, MENY is seeing a significant increase in the sales of fresh products. Sales of fish by weight have risen by 11%, hand-cut cheeses by 32%, and meat and deli products by 20%. Fruits and vegetables have seen an increase of 9.2%.
Freshly squeezed orange juice made in stores from fresh fruit has increased sales by 20%. Growth has also been noted in fresh herbs, sweet potatoes, avocados, lettuces, and tomatoes.
Freshly squeezed orange juice made in stores from fresh fruit has increased sales by 20%. Growth has also been noted in fresh herbs, sweet potatoes, avocados, lettuces, and tomatoes.
Return to Local Products and Craftsmanship
The trend toward cleaner ingredients has translated into growing interest in local food. Sales of local products, referred to by MENY as "culinary treasures"—a special product category—increased by a total of 12%.
Sourdough bread, one of the oldest forms of baking with natural fermentation, has gained popularity. Norwegian artisanal cheeses saw an increase of as much as 40%. Products from the organic Røros dairy increased sales by 24%, and UHT milk now accounts for one-third of all whole milk sales at MENY.
Sourdough bread, one of the oldest forms of baking with natural fermentation, has gained popularity. Norwegian artisanal cheeses saw an increase of as much as 40%. Products from the organic Røros dairy increased sales by 24%, and UHT milk now accounts for one-third of all whole milk sales at MENY.
Customers are looking for unique, high-quality products with a clear geographical origin from Norway.Photo: adobe stock / standard license
Norwegian Stew, Chicken, and Pasta Take the Lead
Data from meny.no shows changes in Norwegians’ culinary choices. The most searched-for dinner dish in 2025 was lapskaus, a traditional Norwegian stew.
Four out of the five most popular recipes included chicken. Four out of the ten most searched-for dishes were pasta-based. Other hot dishes, including roasted pork knuckle, were also in high demand.
Four out of the five most popular recipes included chicken. Four out of the ten most searched-for dishes were pasta-based. Other hot dishes, including roasted pork knuckle, were also in high demand.
Protein and Natural Sweetness
The trend for protein-rich products continued in 2025. Chia seeds, cottage cheese, and Greek yogurt have all gained popularity.
Among sweet snacks, there has been increased interest in dates and dried fruits. The range has been expanded to include new varieties, including products made from frozen and freeze-dried berries. These products are gradually becoming a permanent part of MENY stores’ assortment.
Among sweet snacks, there has been increased interest in dates and dried fruits. The range has been expanded to include new varieties, including products made from frozen and freeze-dried berries. These products are gradually becoming a permanent part of MENY stores’ assortment.
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