What's Next for Temu in Norway? The Decision Is Almost Certain

According to a Sentio Research survey, 52 percent of respondents support introducing regulations to limit the operations of Temu and similar platforms. An opposing view is held by 22 percent of those surveyed. Among those with a firm opinion, two-thirds are in favor of regulation. At the same time, 88 percent of respondents express concerns about the platform's operations. The most frequently cited problems are low product quality and the potential presence of harmful substances.

Support for state intervention appears among voters of all parties. Among Conservative Party (Høyre) voters, it stands at 55 percent, and among Centre Party supporters, 67 percent. Even among Progress Party voters, where opposition is highest, 43 percent support regulation. In this group, 34 percent are opposed. The issue is cross-party.

The survey shows that the Temu issue does not fit into the traditional political divide. The organization Framtiden i våre hender (The Future in Our Hands) emphasizes broad public support for government action. It points out that the Council of Ministers has a mandate to make a decision. Attention is drawn to May 12, when the revised state budget will be presented. This date is indicated as a possible moment for introducing regulations.

63 percent of respondents admit to having made purchases on Temu at least once. In the 30-39 age group, 17 percent bought toys or children's products. Previous studies found harmful substances in 8 out of 13 analyzed products. These results are cited as a source of safety concerns. 47 percent of those surveyed highlight the risk associated with chemicals.

Respondents mainly associate Temu with low prices. Half of those surveyed gave this answer. At the same time, 22 percent use negative terms such as "junk" or "cheap low-quality goods." Positive associations are rare. The data indicate a discrepancy between the platform's popularity and the perceived quality of its products.

From July 1, the European Union will introduce a 3-euro fee for small parcels from China. The analysis points out that the lack of similar measures in Norway may affect trade directions. Goods that will no longer be shipped to the EU may be redirected to the Norwegian market. Proposals include introducing a similar fee and strengthening border controls. There is also consideration of subjecting foreign platforms to the same regulations as local businesses.