Norway Residents Plan Their Holidays. We Know How Much They Will Spend
An increasing number of Norway's residents declare their readiness to travel in 2026. According to an industry survey by the Virke organization, 84 percent of Norwegians are planning a holiday. At the same time, 26 percent say they will increase their holiday spending.
Some respondents are willing to pay more.
Fot. Øystein Løwer/Avinor (zdjęcie poglądowe)
The highest percentage of people planning a holiday was recorded in the 30–39 age group. In this category, as many as 92 percent of respondents declared they would go on a summer trip. The survey shows that holiday decisions are made relatively early.
32 percent of those planning a holiday start organizing their summer trip in the first three months of the year. This applies to both domestic and international travel.
32 percent of those planning a holiday start organizing their summer trip in the first three months of the year. This applies to both domestic and international travel.
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Europe and Combining Different Forms of Leisure
Norwegians most often choose Norway, the Nordic countries, and other European countries as their main travel destinations. For foreign holidays, Spain, Greece, Sweden, Italy, and Denmark top the list.
The main reasons for traveling abroad are comfortable temperatures and climate, the desire for new experiences, and relaxation involving sun and swimming. 55 percent of those planning a summer holiday say they want to combine a holiday in Norway with a trip abroad.
The main reasons for traveling abroad are comfortable temperatures and climate, the desire for new experiences, and relaxation involving sun and swimming. 55 percent of those planning a summer holiday say they want to combine a holiday in Norway with a trip abroad.
Planning and logistics influence holiday decisions.Photo: stock.adobe.com/standardowa/Milan
Asia Ahead of North America
Among those choosing more distant destinations, 14 percent indicate Asia and 6 percent North America. At the same time, a significant group of Norwegians opt for holidays in their own country.
The main reasons are the costs of foreign trips and access to holiday cottages. 35 percent of those spending their holidays in Norway use their own or family property.
The main reasons are the costs of foreign trips and access to holiday cottages. 35 percent of those spending their holidays in Norway use their own or family property.
Budget and Safety as Key Factors
The choice of holiday type is primarily influenced by the financial capabilities of households. The price of a holiday and how well it fits the household budget remain key criteria.
A sense of safety and the political stability of the destination country are also important. According to Virke data, the average Norwegian household plans to spend around NOK 40,000 on holidays in 2026, although the level of spending varies depending on financial situation.
A sense of safety and the political stability of the destination country are also important. According to Virke data, the average Norwegian household plans to spend around NOK 40,000 on holidays in 2026, although the level of spending varies depending on financial situation.
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