Are Norwegians the Kings of Laziness? Years of Prosperity May Backfire

The first signs of the problem were highlighted by investor and founder of The Factory, Ingar Bentsen, in an interview with NRK. In his view, Norway has relied for years on income from oil, gas, and fisheries, which has reduced the pressure to develop new sectors of the economy.

Bentsen believes that Sweden, Denmark, and the USA are more open to risk and support for young companies. He notes that these markets are eager to adopt Norwegian ideas and technologies. He adds that many innovators are considering moving their projects abroad.

Data presented by Patentstyret (the Norwegian Patent Office) confirm Norway's weak position in commercializing innovation. The study shows that Sweden is among the world leaders, ranking 2nd in creating products based on research results. Finland ranked 5th, and Denmark 11th. Norway lagged far behind, in 26th place, even though it holds a relatively high 11th place in research investment.

At the same time, the number of patent applications from Norwegian businesses fell by 23 percent between 2021 and 2024. Kathrine Myhre, director of Patentstyret, points out that neighboring countries make much better use of scientific potential. In her opinion, commercialization remains the biggest challenge for the Norwegian economy.

Sweden is a particularly visible competitor for Norway, having pursued an active policy of attracting innovators for years. The organization Move to Gothenburg encourages specialists and young entrepreneurs to choose the Gothenburg region as a place to work and live. Its head, Niklas Delersjö, points out that campaigns targeted at sought-after talents and support for families have brought clear results.

People who play a significant role in the development of local companies are coming to Sweden. This model refers to reforms introduced after the crisis of the 1990s, which laid the foundation for today's technological economy.

The Norwegian government is also signaling its readiness for change. Minister of Education Sigrun Aasland admits that too many good ideas never reach the market. She announces that a review of regulations and support systems, which currently hinder entrepreneurship, may be necessary.

The minister is holding a series of meetings with business and academic representatives to develop concrete actions. The authorities declare openness to new solutions that will increase the chances for Norwegian innovators.

Bentsen emphasizes that domestic innovators still have great potential if they receive proper support. He notes that developing an entrepreneurial culture requires greater acceptance of risk.

Ongoing discussions between the government, business, and academia may point the way to changes that will keep new ideas in the country. Upcoming actions will show whether Norway can improve its position in the global innovation ecosystem.