The Search Engine Doesn't Lie. Here's What Norway Was Interested in During 2025
Google has revealed what Norwegians searched for most often in 2025. The results show a strong interest in the parliamentary elections and a rise in popularity of several new trends in culture, media, and cuisine.
Google indicates that trends reflect users' everyday needs.
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In the first half of the year, internet users massively typed the keyword "Valgomat" (election quiz – an online tool that helps voters check which political parties they have the most in common with) into the search engine.
Norwegians also asked how to cast their vote, what the electoral threshold is, and what differences exist between various parties. Google emphasizes that the list reflects users' everyday needs. The data indicates increased interest in politics during the election year. At the same time, users quickly responded to new events and phenomena.
Norwegians also asked how to cast their vote, what the electoral threshold is, and what differences exist between various parties. Google emphasizes that the list reflects users' everyday needs. The data indicates increased interest in politics during the election year. At the same time, users quickly responded to new events and phenomena.
Strong Names and Events in the Trends
Second place in the ranking went to Charlie Kirk, who made headlines after his death during a speech at Utah Valley University. Other strong trends included searches about serial killer Ed Gein and musician Ozzy Osbourne.
The list also featured queries related to sports and culture, such as "Norway – Italy," "Bodø Glimt Tottenham," and the name of painter Odd Nerdrum. Stig Millehaugen also appeared in the ranking.
The list also featured queries related to sports and culture, such as "Norway – Italy," "Bodø Glimt Tottenham," and the name of painter Odd Nerdrum. Stig Millehaugen also appeared in the ranking.
The year 2025 combined political interests with culinary pursuits.Photo: fotolia.com
Series, Music, and Culinary Hits
There was a strong increase in searches related to movies and TV series. The most searched production was "Adolescence," followed by "Rekviem for Selina" and the popular format "Team Pølsa." Internet users also wanted to know the origin of Øystein Pettersen’s nickname. In music, the greatest interest was in Astrid S., alongside names like Carola and Kjartan Lauritzen.
On the culinary list, lamb leg dominated, followed by Dubai chocolate, carnival buns, focaccia, and rhubarb syrup.
On the culinary list, lamb leg dominated, followed by Dubai chocolate, carnival buns, focaccia, and rhubarb syrup.
Top 10 Search Trends:
- Valgomat – election compass / election quiz
- Charlie Kirk – name of the American activist
- Ed Gein – name of the serial killer
- Ozzy Osbourne – name of the musician
- Labubu – name of a popular collectible figurine
- Norge Italia – Norway – Italy (match / sports coverage)
- Bodø Glimt Tottenham – Bodø/Glimt vs. Tottenham match
- Elhub – Norwegian energy data system
- Odd Nerdrum – name of the Norwegian artist
- Stig Millehaugen – name of the Norwegian convict
The published rankings include not only the most popular keywords but also detailed categories related to names, movies, music, and classic questions like "what," "how," and "why." This year's data highlights that users use the search engine as a tool for gaining knowledge about current events, new phenomena, and practical matters of everyday life.
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