5 tips til deg som vil ha polakker som en ny potensiell målgruppe for bedriften din
It does not matter if your company sells matches or offers access to wireless internet. Have you thought about how to reach a new target group like Poles?
Since poles make up a large part of the population in Norway, it may be smart to look at them as in a potential target group. We have gathered a list of great tips and advice for anyone who wants to meet Polish customers' needs.
1. Get to know your audience better
But how do you really? It's no more than just understanding that poles are not just a group of craftsmen who build Norwegian houses, but a very complex group. It is knowing who the target audience is, understanding decision-making, needs and usage situations. You can read more about your target group in article 5 facts about poles in Norway .
2. Do not be afraid of Polish language
Poles are quite proud of their language and appreciate if they find information they need written in their native language. They rely more on what they understand. Make sure information about your company is available in Polish eg. on your website. Also use Polish language in customer service, especially at first customer contact. The companies that offer customer service in Polish get 50% better results than those who offer customer service in Norwegian or English. You may start with a Polish employee.
3. Build customer relationships and customer loyalty
Everything you do forms the perception of your business with customers, collaborators and potential employees. And the more positive these associations are, the more support your business will get from the environment. Have you thought what your potential customer thinks if he hears the name of your business? How is your company perceived by poles in Norway? It's a success if your users recommend your products or services to others.
4. Invest in advertising in Polish
Promoting Polish develops strong customer relations, builds greater customer loyalty and trust in the company among Poles in Norway. This means that if your business releases an article in Polish, more Poles will rely more on what was written. Remember that first customer contact should always be in Polish. If the customer so wishes, you can switch to Norwegian or English.
5. Try to imagine that you are new to a foreign country
It will be easier for you to meet your potential customers needs. Creating a life in a new country, often without family or friends, is challenging. You must learn a new language, get to know many cultural differences and follow new rules. Although Poles are open and social, several people have difficulty getting friends and contacts. Get an apartment and a job, but also find a power and internet provider, get a mobile phone and lots of other things you need in your daily life.
zdjęcie: MN
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